DMA 2024 Borochure Experiment, 2024, Categories : Graphic Identity, Printed Matter
Seoul Map Graphic Study, Korean Typography Experiment, 2024, Categories : Graphic Identity
Poster for Exhibition “Recomposition”, the alphabet was recomposed to create a recomposition.

Recomposition, 2024, Categories : Graphic Identity, Poster
blwk is a brand that promotes and supports Baby-Led Weaning in Korea. blwk makes it easier and more enjoyable for parents to start weaning, enjoy food and mealtimes, and help educate the next generation of children.
To understand the brand better, the initial step of the project was to interview the brand manager. Based on the interviews, the brand was developed by emphasising 'enjoyable mealtimes' as the main keyword and aiming for a soft and friendly brand that parents could share their concerns with. The brand identity was developed with the aim of creating a soft, friendly brand that parents could share their concerns with.

blwk, 2024, Categories : Brand Identity, Graphic Identity, Website, Poster, Card
Loop Earplugs Korea Market Localization, 2024, Categories : TypographyBrand Identity, Graphic Identity
Cache Objects drew inspiration from the shared qualities between the internet term “cache” and vintage objects to shape its brand identity. On the internet, a cache stores data temporarily for quick access and reuse. Likewise, vintage items preserve stories and experiences from the past, brought back to life in a new context.

Building on these parallels, Cache developed a visual identity that captures a sense of memory and emotional resonance. The logo design uses a small font size and blurred text to express the fading yet persistent connection between past and present. This subtle visual treatment reinforces the brand’s unique character and enhances its recognizability.

Cache Objects, 2023, Categories : Brand Identity, Graphic Identity, Logo, Website, Poster, Card, Package
A symbolic logo captures the company's vision, also was produced by visualizing the acceleration of clients' entryway into Korea through expand k. The logo has vertical and horizontal versions for use for different layout. Maintaining the existing logo font, Avenir is used as primary typefaces, also in logo. To show the expertise of the service, combinate with refined and simple typefaces. Created system guide for brand concepts, logo regulations, colors, and typography to capture consistently and effectively.

xk, 2022, Categories : Brand Identity, Graphic Identity, Logo, Website, Card, Brand Manual
A symbolic logo captures the company's vision, also was produced by visualizing the acceleration of clients' entryway into Korea through expand k. The logo has vertical and horizontal versions for use for different layout. Maintaining the existing logo font, Avenir is used as primary typefaces, also in logo. To show the expertise of the service, combinate with refined and simple typefaces. Created system guide for brand concepts, logo regulations, colors, and typography to capture consistently and effectively.
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xk, 2022, Categories : Website