LDN 2025 Agency Book, 2025, 2025, Categories : Printed Matter, Editorial Design
DMA 2024 Borochure Experiment, 2024, Categories : Graphic Identity, Printed Matter
Seoul Map Graphic Study, Korean Typography Experiment, 2024, Categories : Graphic Identity
Poster for Exhibition “Recomposition”, the alphabet was recomposed to create a recomposition.

Recomposition, 2024, Categories : Graphic Identity, Poster
blwk is a brand that promotes and supports Baby-Led Weaning in Korea. blwk makes it easier and more enjoyable for parents to start weaning, enjoy food and mealtimes, and help educate the next generation of children.
To understand the brand better, the initial step of the project was to interview the brand manager. Based on the interviews, the brand was developed by emphasising 'enjoyable mealtimes' as the main keyword and aiming for a soft and friendly brand that parents could share their concerns with. The brand identity was developed with the aim of creating a soft, friendly brand that parents could share their concerns with.

blwk, 2024, Categories : Brand Identity, Graphic Identity, Website, Poster, Card
A symbolic logo captures the company's vision, also was produced by visualizing the acceleration of clients' entryway into Korea through expand k. The logo has vertical and horizontal versions for use for different layout. Maintaining the existing logo font, Avenir is used as primary typefaces, also in logo. To show the expertise of the service, combinate with refined and simple typefaces. Created system guide for brand concepts, logo regulations, colors, and typography to capture consistently and effectively.

xk, 2022, Categories : Brand Identity, Graphic Identity, Logo, Website, Card, Brand Manual
A symbolic logo captures the company's vision, also was produced by visualizing the acceleration of clients' entryway into Korea through expand k. The logo has vertical and horizontal versions for use for different layout. Maintaining the existing logo font, Avenir is used as primary typefaces, also in logo. To show the expertise of the service, combinate with refined and simple typefaces. Created system guide for brand concepts, logo regulations, colors, and typography to capture consistently and effectively.
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xk, 2022, Categories : Website