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DMA 2024 Borochure Experiment, 2024, Categories : Graphic Identity, Printed Matter
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Seoul Map Graphic Study, Korean Typography Experiment, 2024, Categories : Graphic Identity
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Poster for Exhibition “Recomposition”, the alphabet was recomposed to create a recomposition.

Recomposition, 2024, Categories : Graphic Identity, Poster
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blwk is a brand that promotes and supports Baby-Led Weaning in Korea. blwk makes it easier and more enjoyable for parents to start weaning, enjoy food and mealtimes, and help educate the next generation of children.
To understand the brand better, the initial step of the project was to interview the brand manager. Based on the interviews, the brand was developed by emphasising 'enjoyable mealtimes' as the main keyword and aiming for a soft and friendly brand that parents could share their concerns with. The brand identity was developed with the aim of creating a soft, friendly brand that parents could share their concerns with.

blwk, 2024, Categories : Brand Identity, Graphic Identity, Website, Poster, Card
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Loop Earplugs Korea Market Localization, 2024, Categories : Typography, Brand Identity, Graphic Identity
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Cache Objects found commonalities between the internet term "cache" and vintage items and used them to shape their identity. For example, "cache" refers to the temporary storage of data on the internet, which is characterized by the ability to quickly access and reuse information. Similarly, vintage items carry stories and experiences from the past and have been preserved to come to life in a new space. With these commonalities, Cache shaped the brand identity and created a logo design that conveys a unique vibe and emotion and emphasizes its uniqueness. Through the use of a smaller font and blurred text, Cache visually represents the connection between past and present, reinforcing the brand's identifiability.

Cache Objects, 2023, Categories : Brand Identity, Graphic Identity, Logo, Website, Poster, Card, Package
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Happy New Year! (Personal Project)

New Year's Card, 2022, Category : Card
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A symbolic logo captures the company's vision, also was produced by visualizing the acceleration of clients' entryway into Korea through expand k. The logo has vertical and horizontal versions for use for different layout. Maintaining the existing logo font, Avenir is used as primary typefaces, also in logo. To show the expertise of the service, combinate with refined and simple typefaces. Created system guide for brand concepts, logo regulations, colors, and typography to capture consistently and effectively.

xk, 2022, Categories : Brand Identity, Graphic Identity, Logo, Website, Card, Brand Manual