

DMA 2024 Borochure Experiment, 2024, Categories : Graphic Identity, Printed Matter


Seoul Map Graphic Study, Korean Typography Experiment, 2024, Categories : Graphic Identity





Poster for Exhibition “Recomposition”, the alphabet was recomposed to create a recomposition.
Recomposition, 2024, Categories : Graphic Identity, Poster
Recomposition, 2024, Categories : Graphic Identity, Poster






























blwk is a brand that promotes and supports Baby-Led Weaning in Korea. blwk makes it easier and more enjoyable for parents to start weaning, enjoy food and mealtimes, and help educate the next generation of children.
To understand the brand better, the initial step of the project was to interview the brand manager. Based on the interviews, the brand was developed by emphasising 'enjoyable mealtimes' as the main keyword and aiming for a soft and friendly brand that parents could share their concerns with. The brand identity was developed with the aim of creating a soft, friendly brand that parents could share their concerns with.
blwk, 2024, Categories : Brand Identity, Graphic Identity, Website, Poster, Card
To understand the brand better, the initial step of the project was to interview the brand manager. Based on the interviews, the brand was developed by emphasising 'enjoyable mealtimes' as the main keyword and aiming for a soft and friendly brand that parents could share their concerns with. The brand identity was developed with the aim of creating a soft, friendly brand that parents could share their concerns with.
blwk, 2024, Categories : Brand Identity, Graphic Identity, Website, Poster, Card











Loop Earplugs Korea Market Localization, 2024, Categories : Typography, Brand Identity, Graphic Identity

















Cache Objects drew inspiration from the shared qualities between the internet term “cache” and vintage objects to shape its brand identity. On the internet, a cache stores data temporarily for quick access and reuse. Likewise, vintage items preserve stories and experiences from the past, brought back to life in a new context.
Building on these parallels, Cache developed a visual identity that captures a sense of memory and emotional resonance. The logo design uses a small font size and blurred text to express the fading yet persistent connection between past and present. This subtle visual treatment reinforces the brand’s unique character and enhances its recognizability.
Cache Objects, 2023, Categories : Brand Identity, Graphic Identity, Logo, Website, Poster, Card, Package
Building on these parallels, Cache developed a visual identity that captures a sense of memory and emotional resonance. The logo design uses a small font size and blurred text to express the fading yet persistent connection between past and present. This subtle visual treatment reinforces the brand’s unique character and enhances its recognizability.
Cache Objects, 2023, Categories : Brand Identity, Graphic Identity, Logo, Website, Poster, Card, Package




It is a compilation album of all the records produced by musician Rihanna with other artists. The concept is a prism that is dispersed in various colors when light is transmitted and the characteristics of light. It designed a typeface that shows the straight and reflective nature of light, and produced each lyric leaflet with sharp typography and graphics that show this characteristic.
R.S.V.P., 2017 Categories : Graphic Identity, Leaflet, Package, Poster
R.S.V.P., 2017 Categories : Graphic Identity, Leaflet, Package, Poster