

DMA 2024 Borochure Experiment, 2024, Categories : Graphic Identity, Printed Matter


Seoul Map Graphic Study, Korean Typography Experiment, 2024, Categories : Graphic Identity





Poster for Exhibition “Recomposition”, the alphabet was recomposed to create a recomposition.
Recomposition, 2024, Categories : Graphic Identity, Poster
Recomposition, 2024, Categories : Graphic Identity, Poster






























blwk is a brand that promotes and supports Baby-Led Weaning in Korea. blwk makes it easier and more enjoyable for parents to start weaning, enjoy food and mealtimes, and help educate the next generation of children.
To understand the brand better, the initial step of the project was to interview the brand manager. Based on the interviews, the brand was developed by emphasising 'enjoyable mealtimes' as the main keyword and aiming for a soft and friendly brand that parents could share their concerns with. The brand identity was developed with the aim of creating a soft, friendly brand that parents could share their concerns with.
blwk, 2024, Categories : Brand Identity, Graphic Identity, Website, Poster, Card
To understand the brand better, the initial step of the project was to interview the brand manager. Based on the interviews, the brand was developed by emphasising 'enjoyable mealtimes' as the main keyword and aiming for a soft and friendly brand that parents could share their concerns with. The brand identity was developed with the aim of creating a soft, friendly brand that parents could share their concerns with.
blwk, 2024, Categories : Brand Identity, Graphic Identity, Website, Poster, Card











Loop Earplugs Korea Market Localization, 2024, Categories : Typography, Brand Identity, Graphic Identity

















Cache Objects found commonalities between the internet term "cache" and vintage items and used them to shape their identity. For example, "cache" refers to the temporary storage of data on the internet, which is characterized by the ability to quickly access and reuse information. Similarly, vintage items carry stories and experiences from the past and have been preserved to come to life in a new space. With these commonalities, Cache shaped the brand identity and created a logo design that conveys a unique vibe and emotion and emphasizes its uniqueness. Through the use of a smaller font and blurred text, Cache visually represents the connection between past and present, reinforcing the brand's identifiability.
Cache Objects, 2023, Categories : Brand Identity, Graphic Identity, Logo, Website, Poster, Card, Package
Cache Objects, 2023, Categories : Brand Identity, Graphic Identity, Logo, Website, Poster, Card, Package



Exhibition poster design for an exhibition of works inspired by bamboo and willow trees, under the title of "Natural Editing", which has a dual meaning. The artists don't just draw nature, they reorganize it, giving it meaning and new values.
The exhibition poster uses a typeface that is reminiscent of the artist's motifs, but not at all natural, to question the idea of naturalness.
Natural Editing, 2023, Category : Poster
The exhibition poster uses a typeface that is reminiscent of the artist's motifs, but not at all natural, to question the idea of naturalness.
Natural Editing, 2023, Category : Poster






A poster design for Gallery Ebb and Flow(@gallery.ebb_flow)'s exhibition Pebbles. Pebbles are worn smooth and small by the ebb and flow of the tide, an exhibition conceived from the usual experience of picking up pebbles from the beach and storing them preciously.
The poster's graphic is also a bubble created by the ebb and flow on the beach, and it also means pebbles that have become smooth in this bubble.
The title graphic is showing sculptures that have not yet become smooth, and conveying new possibilities with a blurred background that seems to be submerged. The exhibition, which consists of 7 young artists' artworks, brings together pebbles with traces of ebb and flow of time and experience.
Pebbles, 2022, Category : Poster
Pebbles, 2022, Category : Poster