Cache Objects drew inspiration from the shared qualities between the internet term “cache” and vintage objects to shape its brand identity. On the internet, a cache stores data temporarily for quick access and reuse. Likewise, vintage items preserve stories and experiences from the past, brought back to life in a new context.
Building on these parallels, Cache developed a visual identity that captures a sense of memory and emotional resonance. The logo design uses a small font size and blurred text to express the fading yet persistent connection between past and present. This subtle visual treatment reinforces the brand’s unique character and enhances its recognizability.
Cache Objects, 2023, Categories : Brand Identity, Graphic Identity, Logo, Website, Poster, Card, Package
Building on these parallels, Cache developed a visual identity that captures a sense of memory and emotional resonance. The logo design uses a small font size and blurred text to express the fading yet persistent connection between past and present. This subtle visual treatment reinforces the brand’s unique character and enhances its recognizability.
Cache Objects, 2023, Categories : Brand Identity, Graphic Identity, Logo, Website, Poster, Card, Package