Meet the Buyer.
Designed to be picked up,
flipped through, and remembered.
Project Management
Editorial Design
Asset Development
Photography
2025
British Chamber of Commerce in Korea (BCCK), expand k
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Background |
| The goal was to convey a first impression of expertise and trust through a book, before the event itself began. At the Meet the Buyer event hosted by the British Chamber of Commerce in Korea (BCCK), I planned and designed an agency introduction book. The aim was to position the agency as a marketing partner for the Korean market to its potential clients — British businesses — and to earn the trust that would lead to real inquiries. |
Editorial Design Prioritized clear, case-driven communication through dense typesetting and layout. To allow for a substantial read even within a brief encounter, I increased the typographic density, and each spread was designed to flow naturally from context to evidence. Expertise is conveyed without unnecessary explanation. |
Binding |
| Improved accessibility through elastic-band binding. Formal binding can become a psychological barrier in the midst of a busy event. The binding lets attendees pick the book up, leaf through it, and set it down again without hesitation. |