expand k,
Acceleration as a visual language.
Project Management
Brand Identity System
Brand Application Design
Photography
2023
expand k
| Background |
| The brand vision and identity for expand k were established. The project began by proposing the need for branding internally — as a team member — and winning others over to it, with the entire process led from logo sketches through to the completed brand guide. |
| Brand Identity Acceleration sat at the center of the concept. What the agency offers its clients is a way to reduce the trial and error of an unfamiliar market and to help a brand take root more quickly. 'Acceleration' was defined as the core idea. To express clear direction, a sense of trust, and rapid business growth, the brand's direction was built on three guiding values — intuition, balance, and dynamism. |
Brand Application Design
| Photography |
| Strengthening the brand's credibility and authenticity meant the people behind it had to be seen. The team profiles and office space shoot were planned and carried out firsthand, and the resulting images were applied across the website. |