Cache Objects found commonalities between the internet term "cache" and vintage items and used them to shape their identity. For example, "cache" refers to the temporary storage of data on the internet, which is characterized by the ability to quickly access and reuse information. Similarly, vintage items carry stories and experiences from the past and have been preserved to come to life in a new space. With these commonalities, Cache shaped the brand identity and created a logo design that conveys a unique vibe and emotion and emphasizes its uniqueness. Through the use of a smaller font and blurred text, Cache visually represents the connection between past and present, reinforcing the brand's identifiability.

Brand Identity, Graphic Identity, Logo, Website, Poster, Card, Package
2023